• John Gatesman

    Chief Executive Officer

    For John, the war is on with your competitors starting day one and non-stop. But don’t let his relentlessness scare you. That’s the kind of passion and determination you want for your brand.

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    John Gatesman

    Chief Executive Officer

    For John, the war is on with your competitors starting day one and non-stop. But don’t let his relentlessness scare you. That’s the kind of passion and determination you want for your brand.

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    3 things you need to know:

    1. John is a top-flight veteran with more than 25 years of experience leading a diverse portfolio of accounts, including household names such as Kmart, PNC Bank, Northwell Health, UPMC, Cub Cadet, Mellon Financial, Pittsburgh Penguins, Milton Bradley, Disney and Sesame Street licensed products, GlaxoSmithKline, Del Monte, SuperValu, and more.
    2. John began his career with Ross Roy Detroit after being selected as one of only six people nationally for its renowned Executive Management Training Program. He eventually moved on to management positions within Ogilvy, Doner and Ketchum before joining the former Mellon Financial as senior marketing manager and then becoming part of Brunner advertising as Vice President of Client Services.
    3. Under his leadership and direction, Gatesman has grown to be one of the “Top 100” independent agencies in the U.S., doubling in size every year for the past eight years, including being recognized as a Best Places to Work eight years running as voted by our own employees with a 93% satisfaction score.

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  • Shannon Baker

    Partner, President

    Pushing beyond the ubiquitous metrics of impressions, likes and followers, Shannon delivers business solutions that get results, and in 2015 she was named one of Pittsburgh’s top women in business by the Pittsburgh Business Times.

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    Shannon Baker

    Partner, President

    Pushing beyond the ubiquitous metrics of impressions, likes and followers, Shannon delivers business solutions that get results, and in 2015 she was named one of Pittsburgh’s top women in business by the Pittsburgh Business Times.

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    3 things you need to know:

    1. Shannon is an award-winning public relations professional focused on cutting through the hype to provide real solutions to clients who are faced with managing their reputations, products and services in today’s digital age.
    2. Her work goes beyond the ubiquitous metrics of “likes” and “followers.” Instead, she delivers social media business solutions that get results. Her expertise in media relations has garnered valuable relationships with blue-chip media including Good Morning America, CNBC, The Wall Street Journal and The New York Times.
    3. Shannon joined Gatesman in 2008 when the agency had one PR client. Within three years, the PR practice she built – which included mastering the burgeoning social media space – ranked among the five largest PR firms in Western Pennsylvania. Today, just seven short years later, Gatesman PR is ranked among O’Dwyer’s “Top 100 Public Relations firms” in the U.S.

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  • Jay Geisen

    Jay Giesen

    Senior Vice President, Executive Creative Officer

    An Executive Creative Director that’s not a prima donna. Honest. Jay believes the true measure of great work is client success, and he knows it’s not just about awards…although he’s won nearly every award out there.

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    Jay Giesen

    Senior Vice President, Executive Creative Officer

    An Executive Creative Director that’s not a prima donna. Honest. Jay believes the true measure of great work is client success, and he knows it’s not just about awards…although he’s won nearly every award out there.

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    3 things you need to know:

    1. An unparalleled creative talent and one of the most respected and seasoned professionals in the industry, Jay has developed work for venerable brands like Nationwide Insurance, Heinz, Zippo, Cub Cadet, PNC Bank, Bob Evans, UPMC and more. (And shhhhh…he even once received a cease and desist order from Budweiser for maybe pushing the line a little too much.)
    2. What makes great creative? Jay believes it starts with a very real conversation that creates an emotional connection. The work should understand and engage you VS. talking at you.
    3. At 6’7” he thinks the entire industry is too short, but enjoys getting chosen first for a game of pick-up basketball.

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  • Kathy Oldaker

    Senior Vice President, Media Director

    Kathy sees her job as filling the crucial space in the consumer’s mind with relevant messaging, not just filling a blank 30-sheet outdoor board.

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    Kathy Oldaker

    Senior Vice President, Media Director

    Kathy sees her job as filling the crucial space in the consumer’s mind with relevant messaging, not just filling a blank 30-sheet outdoor board.

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    3 things you need to know:

    1. Kathy’s career spans more than 20 years of mastering complex and evolving media landscapes. A proven and successful communications strategist, she leads Gatesman’s team of planners, negotiators and buyers in delivering smart, strategic plans across all mediums, from national broadcast to local-level sponsorships to digital and social media spends.
    2. Before joining Gatesman in 2011, Kathy made her mark at BBDO New York and Interpublic Group’s Initiative Media. She has also held leadership positions at Ketchum, Mullen, and Brunner.
    3. Throughout her career on the agency side, Kathy has been charged with managing hundreds of millions of media dollars for numerous clients facing complex marketing challenges – brands such as GE, Mellon Financial, DuPont, and University of Pittsburgh Medical Center. While on the client side at AT&T, Kathy was a member of the team that orchestrated the $60 million national launch of the “Go Phone” – one of the very first no-contract, pay-as-you-go offerings available to mobile users. It proved to be one of the most successful launches in AT&T history.

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  • Brad Powell

    Brad Powell

    Senior Vice President, Director of Digital

    Brad believes that digital can’t be just ones and zeros. There has to be a human heart behind the machine. And that insightful digital work can only come when there’s plenty of passion, intellect and creativity that helps connect the science to the consumer.

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    Brad Powell

    Senior Vice President, Director of Digital

    Brad believes that digital can’t be just ones and zeros. There has to be a human heart behind the machine. And that insightful digital work can only come when there’s plenty of passion, intellect and creativity that helps connect the science to the consumer.

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    3 things you need to know:

    1. Have you ever been involved in a hackathon? Brad has. And won. Twice. Ask him about it.
    2. Before Gatesman, Brad was at Mylan as a Principal Analytics Architect where he led developers, analysts and data scientists as they transformed Big Data technologies, as well as creating prototypes and design solutions for advanced analytics. He’s also had senior development positions at UPMC, Development Dimensions International (DDI) and FFWD/eToll.
    3. Brad played on the Tulane varsity baseball team.

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  • Stuart Glassman

    Senior Vice President, Director of Account Management

    He has exactly what every client wants from their chief brand advocate within the agency – business acumen housed in a creative mind.

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    Stuart Glassman

    Senior Vice President, Director of Account Management

    He has exactly what every client wants from their chief brand advocate within the agency – business acumen housed in a creative mind.

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    3 things you need to know:

    1. Stu’s resume encompasses experience launching and marketing products and services for a veritable Who’s Who of Fortune 500 companies and industry leaders, including 3M, Ameriprise Financial, Black & Decker, Pizza Hut, Pearle Vision , Rally’s Hamburgers, Sealy and many more.
    2. Much of his more than 25 years of experience involves working with multi-unit retailers – chains ranging from the SHOP ‘n SAVE and Foodland brands owned by grocery giant, SUPERVALU, to Aspen Dental during a three year period of growth when the chain expanded from 75 locations to 350. With a previous agency, Stu spearheaded the rebranding initiative that transformed the Pearle Vision chain – moving it out of the cluttered fashion eyewear space dominated by category leader, LensCrafters, to claim an industry leadership position around “Trusted Eyecare.”
    3. Stu also is our resident expert in the home improvement category. He has worked with clients, such as Black & Decker, Dirt Devil, Dewalt, ICI Paints, Lowe’s, Pittsburgh Paints & Stains, Macco Adhesives, and Owens Corning, to develop breakthrough marketing and advertising campaigns targeting nearly every segment of the market – from professional builders, remodelers and paint contractors to interior designers, DIYers and other segments of the homeowner audience.

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  • Rodney Deloe

    Senior Vice President, Chief Financial Officer

    Our creative changes the conversation and challenges the norm. And Rod does that for CPAs. He’s traveled the nation speaking on merger and acquisition and financial litigation issues, plus he’s worked in six different countries, traveled to 13 and bartended in France and at the Guinness Brewery in Dublin, Ireland.

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    Rodney Deloe

    Senior Vice President, Chief Financial Officer

    Our creative changes the conversation and challenges the norm. And Rod does that for CPAs. He’s traveled the nation speaking on merger and acquisition and financial litigation issues, plus he’s worked in six different countries, traveled to 13 and bartended in France and at the Guinness Brewery in Dublin, Ireland.

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    3 things you need to know:

    1. Along with more than 25 years of corporate financial, tax and senior financial management experience, Rod keeps us constantly moving onward and upward while staying fiscally responsible.
    2. But don’t take our word for it. Rod was voted as Pittsburgh Business Times’ 2014 CFO of the year.
    3. His previous employers include Ernst & Young, Rockwell International, Marconi Communications, Carmeuse North America and most recently McKeever Varga & Senko, where he was director/partner.

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  • We succeed by focusing on ideas rooted in human behavior and understanding the emotional, environmental, rational and deeply irrational motivations that govern it. Not by viewing the latest trends, media channels or technology as a panacea. We call this "Hacking Human Behavior." Our clients call it getting results.