The term “foodie” is no longer a trend. It’s a way of life and one that no longer belongs to the cultural elite. Everyday consumers have a richer and deeper relationship with food than they ever have before. Working for many years with several leading national grocery chains and packaged foods brands, including SHOP ‘n SAVE, Foodland, Del Monte, Hormel Foods, and StarKist, we know a lot about how consumers make decisions about the food they buy, where to buy it and what affects their purchasing decisions as they shop. Influencing what folks eat – and how it ends up on their plate – is our bread and butter.