On Target. On Point. On Purpose.
Without a strategy rooted in the realities of human behavior, a marketing program isn’t a campaign; it’s a crapshoot. Gatesman strategists and planners uncover the critical insight that ensures all efforts are engaging the right people in just the right way … and always with the distinct purpose of driving your business.
Insatiably curious, we dive into data head first, but always follow with our heart. After all, humans don’t act rationally. So beyond statistics and demographics, we also dig for powerful emotional triggers and influences that drive interest and action. Around here we call that Hacking Human Behavior™. You might call it the thing you’ve been missing in an agency partner.