In The Wake of the COVID-19 Crisis Brand Management Has Never Been More Important

Shannon Baker, President of Gatesman

In the wake of the COVID-19 crisis, brand management has never been more important. The messaging and communication — internally to team members and externally to clients, partners and consumers — has pivoted. Shannon Baker, president of PR & marketing firm Gatesman, discusses how those changes are repositioning how companies reach consumers and what they’re saying — and why many of these changes might be here to stay.