With roots in journalism, Susan has a passion for telling stories that engage audiences, influence opinions, and motivate action. Throughout her 20-plus years of agency experience, Susan has harnessed this passion to shape messaging and communications strategies to consistently exceed clients’ marketing and business goals. Susan’s track record of success is why several clients have relied on her for 15 years or more, and why so many of her programs are recognized as best in class at the national level. With her expertise in strategic planning and foundational message development, Susan now leads Gatesman’s strategic communications function, and works with teams to research insights, craft positionings, build plans, and optimize efforts.
Just a few of the national brands and category leaders that Susan has supported are National Vision, Transitions Optical, PPG Industries, TruHearing, Avantax, CFA Institute, Array Technologies, Michigan Ross School of Business, Northwell Health, LivaNova, Merck Life Sciences, Heinz U.S.A. (now The Kraft Heinz Company), Carrier Corporation, Bayer Corporation (now Covestro), and American Eagle Outfitters. Outside the office, Susan enjoys spending time with her husband and two kids, and their pets — a timid but loveable wheaten terrier and timid but speedy Russian tortoise.