We gave people waiting for an organ transplant a life-changing assist.
SErvices
Creative Campaign Media Planning
Client
Center of Organ Research and Education (CORE)
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Web engagement rate
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CPM
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Impressions
We negotiated a first-of-its-kind partnership with the Pittsburgh Penguins. They agreed to sell discounted tickets to registered organ donors, which is exactly the kind of incentive that gives our semi-selfish target a reason to engage.
Never underestimate the power of a free T-shirt.
This one could save someone’s life. During games, our ambassador team was in the arena giving them to fans who registered to be organ donors.
