We gave people waiting for an organ transplant a life-changing assist.
Creative Campaign Media Planning
Center of Organ Research and Education (CORE)
Web engagement rate
We negotiated a first-of-its-kind partnership with the Pittsburgh Penguins. They agreed to sell discounted tickets to registered organ donors, which is exactly the kind of incentive that gives our semi-selfish target a reason to engage.
Never underestimate the power of a free T-shirt.
This one could save someone’s life. During games, our ambassador team was in the arena giving them to fans who registered to be organ donors.
With offices in Pittsburgh and Chicago, Gatesman offers expertise in strategy, branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network.
444 Liberty Avenue, Suite 700 Pittsburgh, PA 15222 412.381.5400
325 W Huron Street, Suite 415 Chicago, IL 60654 312.670.2900