We helped Pace pull through a pandemic.


Increase in ridership


Video completion rate
COVID really did a number on the morning commute for thousands of Chicagoans. Through it all, Pace buses kept rolling so essential workers could get to the office.
We proactively shot and edited this campaign during the pandemic. The minute COVID-19 restrictions relaxed, we were on air reassuring riders that Pace buses are clean, safe, and ready to drive you back to the office.
Spanish translations for print, OOH, radio, and digital ads helped us reach everyone in our audience.
This work was timely, topical, relevant, and recognized for creative excellence. The only part that we’re not 100% proud of is that all the scenarios were inspired by the true stories and experiences of G+ staffers struggling with their own return to the office.