We made sure
Charlie WAS relevant
to today’s voters.

A 55-year-old, honest-to-goodness American icon knew that today's voters were hungry for change. 

Introducing the

#Altunative

candidate

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A tuna
in every pot

 no chicken

charlies food shot 1charlies food shot 2

 

im voting charlie
charlie for preisdent
altunative
american altunative

What's a campaign without a conspiracy-proof birth certificate?

We hijacked

America's

thumbs.

Our campaign strategists called for plenty of sticky social content. So we served up attack ads directed at other proteins and proved to our constituents that Charlie has been swimming in political circles for decades.

starkist iphone7

starkist iphone

The people’s
VP

In true democratic fashion, we let America vote on our running mate.

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We made plenty
OF WAVES

Like all good campaigns, ours had to come to an end. We conceded the race and invited our supporters back to our place for a 360º undersea adventure.

WELCOME TO
CHARLIE’S WORLD

“Wub lub wub wub lub wub totally immersive
3D web experience lub wub wub wub.”

– Otto the Octopus

 

starkist charlie otto icon

Goal: Become president of the united states

ACTUAL: At least one write-in vote

 

428 M
IMPRESSIONS
1000
PLACEMENTS
$158M
in ad value equivalency
2M
new consumers

 

Awards

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