Strategy • Omnichannel Campaigns • Digital • Student Acquisition • Higher Ed
We teamed up
with the Maize
We found the Best
and the Brightest.
The University of Michigan Stephen M. Ross School of Business ranks among the leading business schools in the world. We were engaged to customize marketing strategies for six distinct (and distinguished) graduate programs.
We also developed unifying campaigns for the graduate school as a whole. These marketing communication efforts are designed specifically to drive applicant leads and build awareness.
We got our
We created focused, singular campaigns with diverse messages inspired by strong research. To drive awareness, engagement and inquiries for the different programs, we leveraged some traditional offerings together with predominantly digital vehicles. The campaigns allowed for deep dives into vertical targets by program.
a few things, too.
For these efforts, we developed and tested A/B messaging options. These options were optimized toward the best performing message based on conversion data for established success measures.