We teamed up
with the
Maize
& Blue.

We found the Best
and the Brightest.
Six times.

The University of Michigan Stephen M. Ross School of Business ranks among the leading business schools in the world. We were engaged to customize marketing strategies for six distinct (and distinguished) graduate programs. 

Go
Blue!

We also developed unifying campaigns for the graduate school as a whole. These marketing communication efforts are designed specifically to drive applicant leads and build awareness.

We got our
target to
go deep.

We created focused, singular campaigns with diverse messages inspired by strong research. To drive awareness, engagement and inquiries for the different programs, we leveraged some traditional offerings together with predominantly digital vehicles. The campaigns allowed for deep dives into vertical targets by program.

 

We learned
a few things, too.

For these efforts, we developed and tested A/B messaging options. These options were optimized toward the best performing message based on conversion data for established success measures.

a-b-testing

The Results

Click-through rates well above industry average (3-4X) for key tactics

Generated over
2700
website conversions
Contributed to selectivity with aN increase OF
10.56%
of admitted studentS year-over-year across four graduate degree programs
3 to 4 X
38 %
industry average CLICK THROUGH RATES for key tactics