We're an industry-leading digital marketing and design agency, crafting effective strategies that resonate with our clients’ audiences leading to increased traffic, higher conversions, and optimized conversion rates. We leverage our deep knowledge and expertise in SEO, content marketing, and online advertising to ensure our clients are seen, validated, and successful in their digital markets.
Jenn Miller is SVP, Director of Marketing Intelligence and Innovation at Gatesman, where she leads the agency’s evolution at the intersection of data, technology, and creativity. A digital-native with nearly 20 years of experience, Jenn transforms complex data into strategic foresight that drives measurable growth. Her work advances AI-powered insights, predictive analytics, and modern measurement frameworks that unlock competitive advantage.
Her expertise spans the full marketing intelligence and digital transformation landscape:
- Data Intelligence & Analytics: KPI frameworks, tracking architecture, data pipelines, governance, dashboards, MMM, attribution, and journey analytics
- Campaign Strategy & Optimization: audience segmentation, omnichannel planning, campaign forecasting, CRO, and performance benchmarking
- Website & Digital Experience: SEO audits, UX optimization, personalization, A/B testing, tagging strategy, and analytics infrastructure
- MarTech & CRM: first-party data strategy, predictive modeling, lifecycle automation, CRM consulting, and pipeline analytics
- Innovation & AI: applied AI strategy, responsible adoption, AI-powered workflows, pilot-to-production initiatives, and emerging technology roadmaps
Jenn has delivered these capabilities for leading organizations across industries, including PNC Bank, HSBC, and CFA Institute; Michigan Ross and Rochester Institute of Technology; Northwell Health and Carestream Dental; American Eagle and Aerie; and FedEx and British Airways—spanning financial services, education, healthcare, retail, and transportation.
At Gatesman, Jenn leads a high-performing team of analysts, data scientists, and innovation strategists, building a culture of curiosity, rigor, and experimentation. She holds an M.S. in Applied Mathematics from Michigan State University and a B.S. in Mathematics and Computer Science from Clarion University. Outside of work, Jenn channels her creative and technical energy into programming synchronized holiday light displays, earning her the unofficial title of Clark Griswold’s seasonal rival.
Andy joined Gatesman in March 2022. While he started his career with a stint in yellow pages advertising, Andy quickly transitioned to focus on digital advertising and now has 20-plus years of agency-side digital media experience with a special expertise in paid search and paid social. He's worked across a variety of verticals, including financial services (Discover), auto (AutoNation), insurance (State Farm), education (Chamberlain College of Nursing, Rochester Institute of Technology, Michigan Ross, Powerschool), telecommunications (Cox, Comcast B2B), and retail (Church & Dwight brands). Andy brings a wealth of knowledge and expertise in performance marketing, strategic planning, and multi-channel strategies — supporting both online and offline consumer journeys — and brand awareness & development.
In his past work, and now at Gatesman, he oversees teams of media managers and associates focused on exceeding client and company goals, standardizing processes & reporting, and employee development.
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