We think differently.

Our evolution is a critical differentiator. It's only made us better.

We don’t repel change. We embrace it. Ask any creative agency to demonstrate how they’ve handled the turbulence in the advertising and marketing industry and sometimes it’s hard to find the proof. Which leads to the obvious question: What about Gatesman?


Enhanced Operations

We changed our operating model to be more inclusive, iterative, and data driven. We went from brand at the center as something we create to targets and people in the center. And a brand is something we unearth to provide meaningful value.


Elevated Integration

We switched up the way we work by embracing integration. We create cross-functional, integrated teams that combine critical, creative thinkers with experts in reputation, social, digital, strategy, and media.


Expanded Capabilities

We invested in new capabilities — including significant investments in software and tools to enhance our research, insight, and data capabilities. We’ve also focused on recruiting new and diverse talent to drive our marketing intelligence and analytics.

But there's one thing we'll never change.

Our Vision Leave a lasting legacy by building a business where creativity thrives, curiosity is rewarded, and the smartest thinking wins.

Our mission We create ideas that help businesses grow by connecting with people, sparking conversation, evoking emotion, and motivating action.

Our values Curiosity, kindness, creativity, collaboration, courage, and thriving through change.

Evolving since 2006.

An escapee from the big agency world, founder and CEO John Gatesman started Gatesman Agency fueled by an insatiable drive to do all the things that a large agency can do, only with a nimble crew, bigger ideas, and a more personal approach. It turns out he wasn’t the only one in the industry who was hungry for a change.

Today, we’re one of the most reputable and widely recognized independent, full-service marketing and advertising agencies, because we’re faster, more efficient, and far more effective than competing agencies. But don’t take our word for it: Our average client tenure of 7+ years speaks for itself.


Meet our partners.

Our clients say it best.

Madeline Di Nonno
President & CEO, Geena Davis Institute
Gatesman is a true strategic partner that brings great insights, thought leadership and creativity to building a solid roadmap for social media engagement. They are dedicated to elevating and amplifying our global mission to engage with audiences across all of our social platforms with proven results. The team’s steadfast and nimble approach is greatly effective and has led to increased awareness, community growth, and overall improvement in engagement. I highly recommend this team.
Don Simon
VP, Marketing, Northwell Health
Our relationship with Gatesman over the past several years has been remarkable. Their understanding of the healthcare category has translated into great success for several of our clinical lines. I can't recommend them highly enough.
Lillian Young
VP, Director Marketing Intelligence & Brand, UPMC Health Systems
We all know that the healthcare marketing landscape is constantly evolving, and we need an agency partner that can keep up. With increasing pressure to establish ROI at the C-suite level, Gatesman is critical to providing the category expertise and guidance that we need to achieve metrics that truly matter.
Kara Bosnic
Sr. Manager, Integrated Marketing, USG
Gatesman knows how to deliver targeted and compelling content that not only exceeds business unit goals, but connects with larger organizational vision and strategy. They invest in understanding our targeted B2B audiences and complex organization, and it shows in the works and results.
Colleen Sullivan
Director of Public Affairs and Donor Family Service, CORE
Our goal is to save and heal lives, and we've got an incredible partner in Gatesman that understands that purpose and has helped us achieve record-breaking lives saved and lives healed through organ and tissue donation.
James Cleaver
Director of Brand Management, University of Michigan
Gatesman truly invests in and understands our business...Developing strategies and plans with analytics and performance measurement in mind at every step. There aren't many agencies that offer the nimbleness, responsiveness, and capabilities set that Gatesman offers.
John Campbell
Head of Marketing and Communications of the Americas, CFA Institute
I am grateful for Gatesman’s consistent proactive and strategic recommendations to ensure that our communications are relevant, effective, and meaningful to our members and media alike. They have proven to be a true asset and partner to our organization. Their expertise, dedication, and counsel are unmatched.
Chris Daley
Director, Digital Tech Services at UPMC Health Plan
Our Gatesman team are aces at knowing the digital channels to target to get the most exposure to our audiences. I enjoy their collaborative nature and knowing that they are always there to help.
Todd D. Brice
Former Chief Executive Officer, S&T Bank
The Gatesman team has been a trusted partner and supporter of our relationship-driven mission since day one. We have always been able to count on them to bring thoughtful and strategic thinking to move our business forward. Their expertise across the board, and specifically in PR, helped S&T Bank to expand and secure a presence in target growth markets over the years.

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