Consumers want more. Expectations are higher. And there are more options available than ever before. Rather than resist the inevitable, our teams came together and got to work.
We don’t repel change. We embrace it. Ask any creative agency to demonstrate how they’ve handled the turbulence in the advertising and marketing industry and sometimes it’s hard to find the proof. Which leads to the obvious question: What about Gatesman?
We changed our operating model to be more inclusive, iterative, and data driven. We went from brand at the center as something we create to targets and people in the center. And a brand is something we unearth to provide meaningful value.
We switched up the way we work by embracing integration. We create cross-functional, integrated teams that combine critical, creative thinkers with experts in reputation, social, digital, strategy, and media.
We invested in new capabilities — including significant investments in software and tools to enhance our research, insight, and data capabilities. We’ve also focused on recruiting new and diverse talent to drive our marketing intelligence and analytics.
An escapee from the big agency world, founder and CEO John Gatesman started Gatesman Agency fueled by an insatiable drive to do all the things that a large agency can do, only with a nimble crew, bigger ideas, and a more personal approach. It turns out he wasn’t the only one in the industry who was hungry for a change.
Today, we’re one of the most reputable and widely recognized independent, full-service marketing and advertising agencies, because we’re faster, more efficient, and far more effective than competing agencies. But don’t take our word for it: Our average client tenure of 7+ years speaks for itself.