Differentiated a local B2C grocery chain underdog amidst a highly competitive regional market

Repositioned donor messaging by shifting to a reciprocity-based audience strategy

Evolved media strategy and data integration to double lead volume

Delivered targeted rebrand and media plan to niche B2B financial audiences

Year-round Pride visibility campaign with impactful, inclusive community engagement

Launched OmniTrack with global reach and integrated analytics for optimization

Created integrated “Dream Fields” campaign from a single TV concept

Launched exclusive eyeglass collection with influencer-led campaign

Brought new brand strategy to life through targeted storytelling and media

Activated “Unrivaled” positioning with segmented, data-driven B2B campaign

Launched B2B brand and product campaign at NPE2024 plastics conference

Drove full-funnel content campaign to boost online MBA enrollment

Launched 20th anniversary rebrand with a strategic social overhaul

Launched new express bus service with blockbuster-style campaign

Created interactive booth experience to promote UK travel from Pittsburgh

Optimized search strategy and SEO to drive leads and visibility

Repositioned brand with “Enjoy Life” platform and full campaign rollout

Developed branding, PR, and media to launch signature event

Audience-first digital campaigns targeting two key personas

Rebranded and relaunched CFA Institute’s global conference