The Latest Gen Z Research

Gen Z Reframed: From Gatesman

Gen Z statistics are all over the news, but are the takeaways correct?
Gatesman’s newest research looks at the latest Gen Z trends from the perspectives of Zers themselves to help marketers reframe their view of this generation and be able to strike a more on-target tone with marketing communications. The report includes an analysis of Gen Z self-concept, a summary of secondary research highlighting trends in key focus areas, and first-hand perspectives from a Gen Z focus group reacting to these trends.

get your gen z research now

Thank you! Check your email for the Gen Z Research.
Oops! Something went wrong while submitting the form.
Through our research findings, you will learn about…


Gen z's self-concept

Concerns, Desires and How Gen Z Views Itself


Gen Z’s “New American Dream”

Higher Education, Working, Finances, and Life Priorities


Gen Z Spending Habits

Deal Hunters, Access Vs. Ownership, Brand Expectations, and Omnichannel Importance


The Gen Z Mental Health Crisis

Mental Health, The Impact of Covid, and Gen Z's View of the Future

Uncover Opportunities with Gen-Z

Download Gatesman’s Gen Z research report containing insights to help you captivate and connect with this unique and influential generation.

Gatesman is here to help

We’re here to help you get to know and remain in-step with Gen Z and how their behaviors will demand shifts in marketing and messaging across industries.