Gen Z higher education marketing is evolving -

but so can you.

Gatesman’s newest research looks at the latest Gen Z trends from the perspectives of Zers themselves to help marketing teams reframe their view of this generation and be able to strike a more on-target tone. The report includes an analysis of secondary research and first-hand perspectives from a Gen Z focus group.

improve your gen z communications

Thank you! Check your email for the Gen Z Research.
Oops! Something went wrong while submitting the form.
Through our research findings, you'll learn about…

Gen Z’s “New American Dream

Learn what factors are contributing to US college enrollment being down 7% since 2019.

Gen Z’s Self-Concept

Learn what percentage of Zers self-describe as awkward, egocentric, or well-informed.

Gen Z Spending Habits

80% of Gen Zers wait for items to go on sale. But what are their expectations of the brands selling the products?

The Gen Z Mental Health Crisis

Mental Health, The Impact Of Covid, and Learn more about the good and the bad when it comes to Gen Z mental health and their perception of the future.

Take it from us. We know higher education marketing.

Education is a category that Gatesman has more than 60 collective years of experience in.

Learn About Our Insights

Stay up to date with new work examples, industry trends, and sage advice from our digital marketing experts.

sign up