Higher Education Marketing

Gen Z higher education marketing is evolving -

but so can you.

Gatesman’s newest research looks at the latest Gen Z trends from the perspectives of Zers themselves to help marketing teams reframe their view of this generation and be able to strike a more on-target tone. The report includes an analysis of secondary research and first-hand perspectives from a Gen Z focus group.

improve your gen z communications

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Through our research findings, you'll learn about…

Person wearing a black Mentorship Academy hoodie, sitting by a window with a soft smile.

Gen Z’s “New American Dream

Learn what factors are contributing to US college enrollment being down 7% since 2019.

Group of young adults engaged in a discussion in a modern office with a whiteboard covered in handwritten notes behind them.

Gen Z’s Self-Concept

Learn what percentage of Zers self-describe as awkward, egocentric, or well-informed.

Young man with clear glasses and light hair attentively listening in a group setting, with another man in the background.

Gen Z Spending Habits

80% of Gen Zers wait for items to go on sale. But what are their expectations of the brands selling the products?

The Gen Z Mental Health Crisis

Mental Health, The Impact Of Covid, and Learn more about the good and the bad when it comes to Gen Z mental health and their perception of the future.