Shannon Baker


Authentic and Award-Winning Leader. Talent and Team Maximizer. Wife. Mom. Coach.

As president, Shannon is our passionate and purposeful leader. She challenges where it matters and supports where it counts, fuelling strategic and creative excellence across our business. She is remarkable at championing innovation to fulfill clients’ unspoken needs and desires, and has greatly expanded our capabilities, specializations, and roster growth.  

Shannon has a broad view and is globally minded, with 20  years’ experience at agencies, in journalism, and on the client side. She leads clients across the country by developing strong relationships, building and mentoring talent, and assembling high-performance and diverse agency teams to deliver the absolute best solutions for clients' toughest challenges — faster, more effectively, and more efficiently. She has a talent for developing strong, collaborative partnerships and leading successful cross-regional teams.

She is determined to create equality in the industry, and has pushed gender and diversity boundaries, recruiting and building a senior leadership team that is more than 70% female and in line with the driving force that is the female consumer. Her focus on building an inclusive and equitable culture drives the agency’s high marks in both DE&I and Gallup survey results.  

Shannon’s work has been recognized with awards nationally, and she is a frequent speaker, thought leader, and published writer for national and trade media. In addition, she is a wife, mother, Ride or Die Peloton athlete, and volunteer basketball coach, and lends her inexhaustible energy to two executive boards and mentorship programs. Her most recent awards include "Top Women in Business" by the American Business Journals, Pittsburgh’s “Most Influential Women in Business,” and one of the Mid-Atlantic’s top executives as Smart Business Magazine’s 2019 and 2020 Smart 50. In 2021 she was recognized as an ATHENA Award Nominee and also as one of the region’s leading executives in both the public and private sectors at the Fox Rothschild Outstanding CEOs and Top Executives awards, and in 2022, she was selected to join the highly esteemed global Chief network for top female executives.