Gatesman, one of the Northeast’s premier marketing communications agencies, has been appointed PR Agency of Record (AOR) for two unique brands who are leading their respective industries in innovation and thought leadership. EbbTM Therapeutics, an early-stage medical device company, is launching a safe and drug-free treatment for insomnia. National Institute for Newman Studies (NINS), a nonprofit organization, is facilitating scholarly learning and dialogue on the relevance of Blessed John Henry Newman’s life, work and influence, while educating audiences on his hoped-for canonization by Pope Francis.
“Although Ebb Therapeutics and NINS are vastly different businesses, their missions and values align nicely with our own,” said Shannon Baker, Partner, President, Gatesman. “Both brands were founded in Pittsburgh, but are looking to make a national and international impact through pioneering work that provides vital solutions to their audiences.”
The engagement with Ebb Therapeutics and NINS encompass brand messaging, media relations, social media, content creation, influencer outreach, video production and more. Through a three-phased approach, Gatesman will help launch Ebb Insomnia Therapy to professional and patient audiences, while constantly optimizing with real-time insights. The agency will position NINS as the international go-to resource to learn about Blessed John Henry Newman, while also launching the new, cutting-edge digitization and cataloguing of more than 238,000 images and 23,000 Newman and Newman-related published volumes.
“Innovation has become a buzzword among brands; however, both Ebb Therapeutics and NINS are delivering on its true meaning,” said Baker. “By supporting these tremendous organizations through dynamic communications, we will help cut through the clutter and reach their audiences with relevant, targeted and impactful content to help bring their visions for the future to life.”
Based in Pittsburgh, Gatesman is a fully integrated, independent marketing communications agency with expertise in branding, advertising, digital, public relations, social media, and media planning and buying. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network. The agency’s award-winning, full-service public relations practice ranks nationally within the top 100 independent PR firms. The agency’s diverse client roster features leading global, national, and regional brands, such as StarKist®, Del Monte, Hormel Foods, UPMC, the Pittsburgh Penguins NHL franchise, S&T Bank, Duquesne Light Company, CONSOL Energy, SHOP ‘n SAVE, Tobii Dynavox and Thorntons Convenience Stores. Gatesman was named to the Inc. 5000 list, noted as one of the Fastest Growing Private Companies in the U.S., for the past three consecutive years.