PITTSBURGH – Gatesman, one of the Northeast’s premier marketing communications agencies, received three gold and nine silver ADDYs at the 2016-2017 American Advertising Awards on March 10, 2017. The agency was recognized for outstanding work on behalf of Duquesne Light, SHOP ‘n SAVE, Big Dog Coffee and Bubba’s Gourmet Burghers and Beer.
“We are honored to be a part of Pittsburgh’s talented creative community,” said Jay Giesen, SVP, Executive Creative Director, Gatesman. “We’re grateful to work with clients who give us the opportunity to produce top-notch work that we’re really proud of.”
Gatesman received three gold honors in the following categories:
- Sales and Marketing – Menu: Bubba’s Burghers Menu
- Sales and Marketing – Specialty Advertising Campaign: Bubba’s Burghers T-Shirts
- Out-Of-Home and Ambient Media – Poster Campaign: Big Dog Shake Off
Gold-winning entries will advance to the next stage in the three-tier, national competition
Gatesman received nine silver honors in the following categories:
- Online/Interactive – Social Media, Single Execution: Duquesne Light Halloween
- Online/Interactive – Social Media, Campaign: SHOP ‘n SAVE Airshow
- Sales and Marketing – Specialty Advertising – Apparel: Bubba’s Burghers
- Sales and Marketing – Specialty Advertising – Apparel: Bubba’s Burghers – Tip It
- Elements of Advertising – Art Direction – Integrated Brand Identity Campaign: Bubba’s Burghers
- Elements of Advertising – Art Direction: Bubba’s Burghers
- Out-Of-Home and Ambient Media – Poster Campaign: Bubba’s Burghers POS
- Out-Of-Home and Ambient Media – Poster: Big Dog Late Night
- Out-Of-Home and Ambient Media – Poster: Big Dog Snow Day
Duquesne Light Company’s social media strategy is centered on providing timely and topical content to its customers. To stay relevant during the fall season, Gatesman creatively connected its business to Halloween through a short video featuring a light bulb. Each time the light bulb spun, it would turn into a different Halloween monster such as Frankenstein, a ghost or Dracula. At the end of the video, the bulb lit up and displayed a “Happy Halloween” message from the brand.
Longtime client, SHOP ‘n SAVE, served as title sponsor of the Westmoreland County International Airshow this past May for the second consecutive year. To help promote the event to the grocer’s Facebook fans, the Agency created a series of animated GIFs that tied food items to the Airshow; for example, bell peppers lighting up a tarmac, an airplane flying over a field of broccoli and popsicles as traffic wands.
Big Dog Coffee, an independently owned coffee shop located in the South Side neighborhood of Pittsburgh, is a business frequented by Gatesman employees. The shop’s quirky artwork inspired the Agency to create a poster campaign that depicted dogs “shaking off” a late night, a morning commute, a snow day and more, with the help of a Big Dog Coffee.
The Agency’s work on behalf of Bubba’s Burghers, a Bridgeville-based restaurant specializing in gourmet burgers and craft beer, included a full brand launch. The physical location, plating, menu, out-of-home and more was designed to showcase the brand’s unique personality while highlighting what sets them apart from the region’s other specialty burger restaurants.
The American Advertising Awards (the ADDYs) is the advertising industry’s largest competition, attracting over 50,000 entries each year in local markets. Conducted annually by the American Advertising Federation (AAF), its mission is to recognize and reward creative excellence in the art of advertising. A distinguished panel of advertising professionals nationwide judged the Pittsburgh ADDY entries.
The awards show was held Friday, March 10 at the August Wilson Center.
Based in Pittsburgh, Gatesman is a fully integrated, independent marketing communications agency with expertise in branding, advertising, digital, public relations, social media, and media planning and buying. The Agency’s diverse client roster features leading global, national, and regional brands, such as Del Monte, Hormel Foods, Foodland, UPMC Health System, the Pittsburgh Penguins NHL franchise, S&T Bank, CONSOL Energy, SHOP ‘n SAVE, StarKist, Northwell Health System and Thorntons Convenience Stores. Gatesman was named to the Inc. 5000 list, noted as one of the Fastest Growing Private Companies in the U.S., for the past three consecutive years.