PITTSBURGH — Apr. 28, 2023 — Gatesman was honored Thursday by The American Advertising Federation with one gold and six silver ADDY® awards in recognition of outstanding creative work completed for Duquesne Light Company’s Electric Vehicle program and the Center for Organ Recovery & Education (CORE), as well as pro-bono work to combat the Spotted Lanternfly which has become an environmental hazard in Pennsylvania.
The awards were presented at the 2022-2023 American Advertising Awards at the August Wilson African American Cultural Center in downtown Pittsburgh on April 27. The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 40,000 professional and student entries each year through competitions offered through local AAF clubs.
“At Gatesman, we don’t just say we create an environment where creativity thrives; we prove it,” said Mark DiPietro, VP, senior creative director, Gatesman. “Anytime that we can tickle your emotions with one of the brands we touch, that’s an honor. I’m very inspired to see so many of my teammates with their names in the program.”
Gatesman’s client work earned five ADDY® awards across three campaigns.
Outside of client work, Gatesman was acknowledged for the Stomp ‘em Out campaign, produced on the agency’s behalf to “squash” the spotted lanternfly population in downtown Pittsburgh.
“This was a passion project for our team,” said DiPietro. “The spotted lanternfly is an invasive species. There’s no natural predator, so the insect population explodes downtown. This means that, since they have no natural predators, we needed to enlist more shoes to stomp 'em out.”
The team designed “Stomp ‘em Out” posters and uploaded them as free-to download to encourage more Pittsburghers to join in on the cause, eventually earning Gatesman two silver ADDYs.
“Creating things that are recognized by your peers is never easy, but that means you made something memorable,” said DiPietro. “We get to create work that makes you lean in and before you know it, we’re able to successfully attract people to what we’re trying to advertise. That’s what I love about this business.”
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With offices in Pittsburgh and Chicago, Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017.
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