Interested in unlocking the Gen Z mindset and uncovering tips for marketing to this dynamic generation? Check out our new “Gen Z Reframed Explainer Series,” which features a six-part education experience led by Susan English, SVP, Director of Strategic Communications at Gatesman. This series will help marketers understand the multiple dimensions of Gen Z, offering practical tips to apply to your marketing.

The series is not just a passive viewing experience; it's an ongoing conversation. We will be updating this article with additional videos in the series every two weeks. 

Video Series Episodes:

Gen Z Basics and Research Preview:

Gen Z’s Self Concept

The New American Dream - Education, Working and Life Priorities

Purchasing Behavior

The Rise of Social Media

Gen Z’s Mental Health Mission

Please share any questions or comments you have while viewing here, and we will do our best to address them. We hope this journey will help you understand Gen Z perspectives and behavior, so you can strike a more on-target tone and enhance engagement in your communications.