By Jenn Miller, SVP, Director of Analytics
As I log into Google Analytics (GA) each day and get blasted by their countdown clock, I can only think "wow, what an end of an era." Coincidentally, I’m about to also find myself at Taylor Swift’s Eras Tour in a few days, so I thought "why not celebrate with a quick timeline of GA in the form of Taylor lyrics?!" Enjoy!
Pre-2020: “You are the best thing that’s ever been mine!” ~ The rest of the GA community and me
October 2020: “All I can say is, I was enchanted to meet you.” ~ me
March 2022: “I promise that you'll never find another like ME!” ~ Universal Analytics (UA)
2023: “’Cause baby, now we got bad blood. You know it used to be mad love.” ~ me
June 2023: "I knew you were trouble when you walked in." ~ me
- Did you reconnect all of your data flows?
- Did you re-establish all Google Ads imported conversions and audiences?
- Did you update all dashboards that use this source?
- Did you educate all dashboard users on the new definitions?
On the Horizon: "I dreamt of you all summer long." ~ me
- Make sure that report readers know the difference in definitions
- Set up helpful Explore views as standard reports are more limited (or see your analytics friends to help you get to what you need!)
- Leverage Google’s Analytics Insights which uses machine learning to help you catch unusual changes or emerging trends
- Figure out a plan for your historical UA data as that will no longer be available after July 1, 2024
And now, we all wait for the big day… Feeling unprepared? Contact us and we can help you with set up, UA differences, reporting or dashboarding.