Agency Evolution Continues: As Data, Creativity and Technology Converge, Gatesman Advances Vision for Intelligent Marketing Built for Faster, Bigger and More Meaningful Results
PITTSBURGH, Pa. (November 4, 2025) – Gatesman, a leading integrated marketing communications agency with headquarters in Pittsburgh and an office in Chicago, today proudly announces the promotion of Jenn Miller to Senior Vice President, Director of Marketing Intelligence & Innovation, recognizing her leadership in transforming the agency’s data and analytics practice into a dynamic engine for insight, creativity and applied innovation.
In her new role, Miller will continue to expand Gatesman’s data-driven capabilities through the newly evolved Marketing Intelligence & Innovation (MI²) department – a team that fuses analytics, AI, MarTech and journey design to drive smarter, faster and more meaningful outcomes for clients.
“Jenn has fundamentally reshaped how we think about data at our agency,” said John Gatesman, CEO. “Her vision has evolved analytics from a back-office function into a central force of strategy, creativity and innovation. This promotion celebrates her ability to anticipate what’s next and lead us there fearlessly.”
Under Miller’s leadership, the MI² team reflects a bold redefinition of what data means in marketing today. Once centered on dashboards and reports, the team now designs full-funnel marketing intelligence systems that integrate creative, performance and behavioral data into actionable insight.
“Every evolution at Gatesman begins with a single purpose: to help our clients move with confidence into what’s next,” said Shannon Baker, President of Gatesman. “Under Jenn’s leadership, we’ve expanded our capabilities to not only measure what’s happening in the marketplace, but to predict what’s coming and prepare our clients for it. This transformation reflects who we are at our core: curious, innovative and relentlessly focused on progress.”
The expanded department delivers capabilities in:
- AI experimentation and adoption, including automation, prompt engineering and applied machine learning;
- Creative intelligence frameworks that leverage performance data to inform design decisions;
- Journey orchestration that unifies brand experiences across the entire customer lifecycle;
- MarTech consultation to optimize first-party data use and system integration; and
- Web experience optimization connecting digital touchpoints to overall user experience.
“The definition of data has changed and so has the way we use it,” said Miller. “At Gatesman, we’re building systems that don’t just tell us what happened but help shape what happens next. Our goal is to make innovation less like a risk and more like a reflex.”
Miller joined Gatesman in 2017 to advance its analytics capabilities and has since grown into one of the agency’s most transformative practice areas. A self-described “translator between numbers and narratives,” Miller’s approach combines technical expertise with strategic creativity.
Her leadership has been instrumental in fostering a culture of experimentation and applied intelligence at Gatesman. She led the agency’s comprehensive AI readiness initiative, which included an internal audit, the creation of ethical guidelines and security protocols, as well as the development of best practices and use cases to guide responsible adoption. She also launched AI Learning Labs, an internal program designed to give teams a safe, collaborative space to explore emerging technologies and build confidence in their practical and purposeful usage.
#TeamGatesman will soon be sharing an expanded editorial piece and interview that dives in deeper to what’s coming next from MI². For more information, or to learn first-hand about the new capabilities, please visit gatesmanagency.com or keep up with #TeamGatesman on LinkedIn, Instagram, Facebook, or X.
About Gatesman:
With offices in Pittsburgh and Chicago, Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017.
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