Conair Brand Campaign

A beautifully executed B2B brand refresh


Conair Group is the leading supplier of auxiliary equipment and solutions for plastics processors. Those manufacturers are under pressure to improve operational output and cut costs. Conair asked us for help solidifying its position as a leader in the plastics processing space and justifying a premium price.


All plastic products start out as little tiny pellets. We built a campaign that shows how Conair’s equipment and expertise maximizes every single one. Our campaign bolsters Conair’s position as the industry leader and trusted partner for boosting productivity and output.


The campaign launched in 2023 with print and digital assets across various trade and online publications, as well as Conair’s owned channels and properties. The G+ team worked quickly to deploy the campaign at trade shows, in custom prospecting kits, and other tools to empower sales teams and drive customer conversions.