Pace Bus, the premier suburban transit provider in the Chicagoland area, is committed to promoting diversity, equity, and inclusion within their organization. With June being Pride month, Pace wanted to do their part to show support throughout the community throughout the year.
We designed a bus wrap that refused to be ignored, which will remain on the road.
During the parade, employees marched in matching shirts.
But we didn’t stop there. Nearly half of LGBTQIA+ youth seriously consider suicide, and respecting someone’s pronouns is proven to reduce those risks. So we helped Pace march with purpose by handing out pronoun pins — an inexpensive way to make a meaningful impact.
Organic social posts shared Pace’s commitment, offered extended rides, and encouraged Chicagoans to wear their pronouns with pride.
Pace’s recruitment efforts also leaned into the initiative, which helped the brand stand out in print.
These efforts were met with positive reviews from riders and community members including ABC 7 News, who picked up the story and helped Pace reach an additional 185K views locally and over 2.2M nationwide. With this success, Pace extended their support to Disability Pride in July.
