// USG

We generated a world of impact for a global brand.


Creative Campaign
Media Planning


Center of Organ Research and Education (CORE)


Web engagement rate on landing page (2x our benchmark)


Most viewed page on USG.com (behind the home page)

Over 3,000

Unique listeners to USG's first-ever podcast

This is Unrivaled for architects.

This is Unrivaled for contractors.
We helped USG maximize the impact of its global brand with flexible sub-brands tailored for niche audiences, like contractors and architects. 
At Gatesman, your audience always comes first.
That leads to content that contractors love. Like Off the Wall, the podcast that talks about all things wall things.
This podcast was a hit with contractors. Over 3,000 people didn’t just listen, they devoured the first few episodes and
they demanded more.
We obsess over your audiences.
Once we know their pain points, their passions, and the things that keep them up at night, we can leverage those insights to create highly relevant content.
2 minutes > 100 pages
Risk-averse contractors have a hard time betting their reputation on innovative (read: unproven) new products. So we translated a 100-page white paper into a 2-minute video for USG Structural Panels.