Looking to develop a multi-channel marketing strategy built to maximize return now and into the future? We can help.Our performance media approach begins with data-based audiences, rigorous goal setting, and clearly defined methods of measurement. And it's powered by full-service, in-house talent. Our audience-focused planning ensures message relevance to the right audience at the right time. Your goals drive every step of the campaign creation process and our data collection fuels insights and optimization opportunities. It sounds simple but it's our synchronization with the MI Squad that earns you unparalleled business success.
Andy joined Gatesman in March 2022. While he started his career with a stint in yellow pages advertising, Andy quickly transitioned to focus on digital advertising and now has 20-plus years of agency-side digital media experience with a special expertise in paid search and paid social. He's worked across a variety of verticals, including financial services (Discover), auto (AutoNation), insurance (State Farm), education (Chamberlain College of Nursing, Rochester Institute of Technology, Michigan Ross, Powerschool), telecommunications (Cox, Comcast B2B), and retail (Church & Dwight brands). Andy brings a wealth of knowledge and expertise in performance marketing, strategic planning, and multi-channel strategies — supporting both online and offline consumer journeys — and brand awareness & development.
In his past work, and now at Gatesman, he oversees teams of media managers and associates focused on exceeding client and company goals, standardizing processes & reporting, and employee development.
Jenn Miller is SVP, Director of Marketing Intelligence and Innovation at Gatesman, where she leads the agency’s evolution at the intersection of data, technology, and creativity. A digital-native with nearly 20 years of experience, Jenn transforms complex data into strategic foresight that drives measurable growth. Her work advances AI-powered insights, predictive analytics, and modern measurement frameworks that unlock competitive advantage.
Her expertise spans the full marketing intelligence and digital transformation landscape:
- Data Intelligence & Analytics: KPI frameworks, tracking architecture, data pipelines, governance, dashboards, MMM, attribution, and journey analytics
- Campaign Strategy & Optimization: audience segmentation, omnichannel planning, campaign forecasting, CRO, and performance benchmarking
- Website & Digital Experience: SEO audits, UX optimization, personalization, A/B testing, tagging strategy, and analytics infrastructure
- MarTech & CRM: first-party data strategy, predictive modeling, lifecycle automation, CRM consulting, and pipeline analytics
- Innovation & AI: applied AI strategy, responsible adoption, AI-powered workflows, pilot-to-production initiatives, and emerging technology roadmaps
Jenn has delivered these capabilities for leading organizations across industries, including PNC Bank, HSBC, and CFA Institute; Michigan Ross and Rochester Institute of Technology; Northwell Health and Carestream Dental; American Eagle and Aerie; and FedEx and British Airways—spanning financial services, education, healthcare, retail, and transportation.
At Gatesman, Jenn leads a high-performing team of analysts, data scientists, and innovation strategists, building a culture of curiosity, rigor, and experimentation. She holds an M.S. in Applied Mathematics from Michigan State University and a B.S. in Mathematics and Computer Science from Clarion University. Outside of work, Jenn channels her creative and technical energy into programming synchronized holiday light displays, earning her the unofficial title of Clark Griswold’s seasonal rival.
