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Rochester Institute of Technology
Building national recognition through audience intelligence, compelling storytelling, and measurable media performance.
When we began working with RIT, they had recently gone through an organizational restructure bringing their marketing and communications departments together for the first time. They had also just created a new brand strategy and needed help launching it with compelling creative and an effective communications and media strategy. That’s where Gatesman came in. Some key challenges we had to solve for:
- They had to build awareness and reputation among several targets including undergraduate student prospects, their parents, high school counselors, and academic peers.
- They needed help defining what success looked like and proving to their board they were moving the needle.
- They had limited internal resources and budget and were looking for a partner to steer them in the right direction.
