When we began working with RIT, they had recently gone through an organizational restructure bringing their marketing and communications departments together for the first time. They had also just created a new brand strategy and needed help launching it with compelling creative and an effective communications and media strategy. That’s where Gatesman came in. Some key challenges we had to solve for:
We met different sub-targets with details about different programs to meet them with relevant stories and digital content tailored to their interest. This enabled us to show rather than tell them that RIT is as unique and exceptional as they are.
And it worked! The launch of this campaign was a perfect example of a branded strategy supporting program goals and ultimately getting results.