PITTSBURGH — September 12, 2022 — Following a strong first half of the year filled with new business wins and company growth, Gatesman continues its momentum by celebrating the promotions of talented agency leaders across departments. The agency recently promoted four employees in recognition of their continued contributions to their teams and the agency as a whole.
Beth Varner, who recently earned her SHRM certification, has been promoted to VP, director of human resources. Throughout the pandemic, Beth expertly guided benefits adjustments and retention strategies, to employee wellness, remote work, and health and safety. Her strong counsel, resilience and level-headedness helped Gatesman’s policies remain on top during times of uncertainty.
Mark DiPietro, who has been with the agency since 2015, has been promoted to VP, senior creative director, overseeing the agency’s Creative team and overall creative strategy. Mark is highly regarded for pushing boundaries, and always driving the team to produce cutting-edge work for Gatesman clients. Mark continues to prove his natural leadership with his creative vision, positive energy and dedication to help Gatesman exceed client expectations.
“During perhaps what has been the most tumultuous and unexpected couple of years for our industry, both Beth and Mark demonstrated solutions-orientation, ingenuity, persistence and overall leadership for our teams,” said Shannon Baker, president, Gatesman. “I’m glad to recognize their talent and contributions, and have no doubt that they will continue to deliver for our clients and challenge us to get better every day.”
Following continued success for both clients and the agency, Melissa Mader has been promoted to PR and social media account director. She has played an integral role in organic and new business growth and her results-driven performance has steadily produced media hits, compelling client strategies and successful campaigns. She continuously uses her leadership, creativity and industry knowledge to serve as a mentor to team members throughout the agency.
Grant Tollett has been promoted to senior media manager following his instrumental role in leading paid social efforts for a variety of clients. Throughout his time at Gatesman, Grant has mastered multiple social platforms to determine the most successful strategies that meet client needs, while also staying on top of the constantly changing media landscape.
“We’ve achieved organic and new business growth over the past several months, but the real inspiration comes from watching our own agency team members grow and succeed within their roles,” said Baker. “We feel very lucky to have Melissa and Grant on our team as they are both fiercely dedicated workers who are always eager to learn more.”
With offices in Pittsburgh and Chicago, Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network.