New talent in Pittsburgh and Chicago fuels agency growth, innovation and client performance

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PITTSBURGH — May 27, 2025 — Gatesman has strengthened its creative and media teams with three strategic hires, underscoring the agency’s continued investment in bold talent and impactful results.

“We’re intentional about bringing in talent that doesn’t just fit the mold,” said Shannon Baker, president, Gatesman. “Zoe, Patrick and Amelia bring not just talent but also varying experiences, points of view and energy that will  ignite fresh thinking while energizing everyone around them, making them exactly the force that propels our clients and our culture forward.”

Creative Excellence Elevated

Zoe Replinger, senior copywriter, joins the creative team, bringing a sharp approach for storytelling and a passion for crafting compelling brand narratives. Zoe’s fresh innovative perspective with skills spanning digital campaigns, social media, brand platforms and beyond, fuels client work with voice, clarity and punch.

“Zoe’s creative intuition and strategic thinking has already made a huge impact on the creative team and agency,” said Alex Hess, AVP, creative director, Gatesman. “She’s helping us raise the bar for what’s possible in every project we tackle.”

Powering Media Strategy & Execution

Patrick Miller joins the team as an assistant media planner/buyer, bringing energy, curiosity and a detail-oriented mindset to media planning. His work supports strategic buys across digital, traditional and emerging channels, helping clients reach the right audiences at the right moments.

Amelia Smallheer joins as senior media manager, bringing powerhouse expertise in paid media strategy and performance optimization. With a track record of leading high-impact campaigns across retail, healthcare and B2B, she blends sharp analytics with strategic foresight, delivering smart media investments and measurable results that move the needle.

“Patrick brings a fresh pulse to the team with his attention to detail and creative drive, while Amelia’s strategic command is already elevating our performance,” said Andy Biefel, VP, director of performance media. “They each raise the bar, fueling our media team built on precision, momentum and measurable impact.”

Each new team member brings a unique set of skills that deepen the agency’s bench strength and energize its cross-functional collaborations. For more information or to learn about jobs in digital marketing, please visit gatesmanagency.com or keep up with #TeamGatesman on LinkedIn, Instagram, Facebook, or X, formerly Twitter.

About Gatesman:

With offices in Pittsburgh and Chicago, Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017.

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