Gatesman has been selected to develop a comprehensive website rebuild for Pure Bred, a top provider of high-caliber lamb products. The company leverages its patented Safe Alternative© method to define and maintain the quality of its offerings. The brand currently services 300 regular partners.

“Pure Bred has an unwavering dedication and meticulous approach in providing only the best products,” said Shannon Baker, president, Gatesman. “We’re excited to partner with Pure Bred to create a website that showcases the brand’s storied past and promising future.”

As the company’s digital partner, Gatesman has been tasked with further developing Pure Bred’s online presence, crafting compelling messaging and creating an easily accessible platform. The new website will focus on educating the industry on Pure Bred’s Safe Alternative© method, Keith Martin and Chef Thomas Keller’s holistic approach and thoughtful purchasing and consumption practices. Wholesale customers will also be able to purchase Pure Bred products directly from the site.

“We are confident in our ability to create an online hub where the Pure Bred philosophy can serve to educate and influence the industry,” added Baker. “Our digital team is armed with the skills required to take Pure Bred’s online presence to the next level.”

Founded in 2006, Pure Bred network of farms includes 21 properties throughout the United States. Elysian Fields Farm, its original site, is located in Waynesburg, Pa. The company services both domestic and international clients, shipping products to destinations as far away as Hong Kong. Pure Bred products can be found in hundreds of restaurants and specialty food retailers.

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About Gatesman:

With offices in Pittsburgh, Chicago, and Springfield, Missouri, Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017.