Gatesman, one of the fastest-growing, privately owned marketing communications agencies in the U.S., announced today the appointment of Jenn Miller as VP of analytics and Aleya Crable Jennings as AVP, group account director. The hirings support the agency’s commitment to investing in and attracting top talent. The agency has been focused on cultivating a diverse team of strategists, builders and storytellers with a breadth and depth of skills that can deliver innovative solutions to clients.
“Jenn brings impressive data experience and expanded capabilities to the agency, while Aleya is highly skilled in cross channel marketing, strengthening the expertise of our team,” said John Gatesman, CEO, Gatesman. “Beyond being exceptionally intelligent, these two bring the dedication and drive needed in this business on a daily basis.”
Miller brings more than 12 years of experience in data mining and statistical analysis, having held leadership positions at PNC, American Eagle Outfitters and American Greetings. In her most recent role, as VP, senior manager of quantitative analytics, Miller was selected as one of 50 PNC employees to participate in its Accelerator program created to develop high-potential talent. At Gatesman, Miller will use her expertise to demonstrate the value of business intelligence and data analytics through customer segmentation, predictive modeling, campaign hindsighting and campaign forecasting.
Crable Jennings returns to Gatesman after gaining experience at financial brand, PNC where she was responsible for multi-channel brand strategy, advertising and communications. During her time there, she played a key role in launching two new and successful brand campaigns for award-winning mobile banking products. Crable Jennings returns as a five-year veteran of Gatesman and will assume responsibilities leading the SHOP ‘n SAVE retail account as well as S&T Bank.
“Jenn and Aleya are both deeply talented and highly skilled within their craft and that is evidenced by their track records of success,” said Shannon Baker, president, Gatesman. “I’m thrilled to have them on our team and have no doubt that these women will continue to exceed expectations and make a notable impact on the agency.”
Gatesman is one of the fastest-growing, mid-size, privately owned agencies in the U.S. With offices in Pittsburgh, Chicago, and Springfield, Mo., Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017.