When the pace is fast and expectations are high, it’s easy to keep your head down and do what’s asked.  But in Q1 2025, the Marketing Intelligence Department, affectionately dubbed “The MISquad”, chose a different path.  They looked up, stepped forward, and led.  They owned initiatives, built innovative processes, and brought clarity with insight at every turn.

Taking the Driver’s Seat

This quarter, each team member took the wheel on key efforts, not because it was required, but because they saw opportunities to move the work, the agency, and each other forward.  From modernizing reporting frameworks to enhancing user experiences, their fingerprints were on dozens of improvements that streamlined operations and unlocked performance for our clients.

They didn't just support, they shaped.  They reimagined workflows, activated new tools, expanded measurement capabilities, and offered proactive solutions across a wide range of challenges.  Each project was met not with box-checking, but with ownership and thoughtful momentum.

Insights and Action at Every Step

The MISquad not only drove projects forward, but they steeped themselves in one mission:  Insights first.  They turned data into decisions and ambiguity into action.  Whether evaluating digital performance, testing new AI applications, or shaping long-term infrastructure, their work helped our clients and others across the agency do their work more confidently and effectively.

The MISquad was at the helm of a quarter defined by better questions, smarter systems, and more meaningful answers.

Congratulations to The MISquad, Gatesman’s Q1 Team of the Quarter.  The road ahead is brighter because of the way you steered us forward.

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About Gatesman:

With offices in Pittsburgh and Chicago, Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017.

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