At this year’s Admerica Conference hosted by the American Advertising Federation, ShannonBaker — President of Gatesman Agency and one of the industry’s boldest voices — delivered a keynote that was as raw as it was riveting. Titled. “Building Your Unfair Advantage,” Baker’s session went far beyond traditional executive leadership advice, instead serving as both a battle cry and a blueprint for change in a rapidly evolving business landscape. Her story is a study in resilience. Her strategies are refreshingly human. And her message is a call to those often left out of the leadership narrative: You are the unfair advantage.