Our media planning strategy evolved from direct broadcast buys to programmatic targeting of networks, and our digital approach now encompasses lead generation at all stages of the conversion path.
The teams consistently utilized the data platform to inform their approach and drive continued progress.
In order to achieve results, we integrated insights such as implementing clearer and simpler forms, executing more effective promotions, tailoring messaging and creative content, and deploying triggers back to platforms for optimization at a more granular level.
We exceeded expectations with over 16,000 leads, more than doubling our target. The Return on Ad Spend (ROAS) nearly reached a 3:1 ratio, and these outcomes solidified our confidence in our strategies that were rooted in accuracy and reliability.