We improved account performance through machine learning, optimized budgets, and a 12-month plan for ad and landing page copy enhancements, resulting in higher conversion rates and efficiency.
We conducted an SEO audit and evaluated technical, content, and off-page aspects to streamline user experience and core web vitals. After providing FAQ schema and strategic keyword insights we successfully positioned PowerSchool as a thought leader in education technologies.
Powerschool already used Salesforce, Marketo Measure, GTM, GA4, 6sense, and VMO but we maximized their performance with attribution standards in Bizible, GTM compliance with GDPR, and advanced GA4 conversions. We also advised on 6sense segment usage, utilized VMO, and recommended a next-gen testing platform.
In just one quarter, Powerschool benefitted from our commitment to driving leads and organic visibility. Paid search leads increased by 38% YoY, while MQL and conversion rates rose by 250% compared to the previous two years. Technical SEO efforts reduced page load times by 27% and poor URLs by 82%
38%
More Leads. Increased leads quantity: the number of paid search driven leads increased by 38% YoY within one quarter
250%
Increase in MQL / Conversion Rate compared to the average rate within the 2 years prior
27%
Faster Load Times. Increased Organic Visibility, by focusing on technical SEO we've reduced page load speed by 27%.
82%
Better URLs. Reduced poor URL's by 82% and provided insights to position our client as a thought leader in emerging technologies
