Kicking off 2022 with a bang, Gatesman announced today an accelerated growth spurt as a result of six new business wins. Sharpening its competitive edge, Gatesman proudly adds Avantax Wealth Management, Array Technologies, Honeywell, Conair Group, Incline Equity Partners and Las Vegas Athletic Clubs to its client roster. The new work spans from agency of record accounts to discipline-specific services, reaching national and global audiences.
“Our latest wins are a testament to the fierce dedication and smarts of our team,” said John Gatesman, CEO, Gatesman. “We take our clients’ business challenges personally, and tenaciously work to bring solutions rooted in data, insights and innovation. We’re proud of what our teams have already accomplished together and look forward to growing and strengthening our relationships with our new partners.”
Avantax Wealth Management®, a pioneer in tax-advantaged financial planning which specializes in working with tax professionals, accounting firms and tax-focused investment professionals nationwide, tapped Gatesman to deliver research, branding, connections planning, performance media and creative development. Based in Dallas, Avantax had a collective $86 billion in total client assets as of March 31, 2022, through its in-house/employee-based RIA and the nation’s 10largest independent broker dealer as measured by Cerulli Associates.
“After a very competitive RFP process, Gatesman stood out as a clear winner due to their overall financial category expertise and ability to bring smart solutions that meet our speed-to-market demands,” said Mike Holmes, Chief Marketing Office of Avantax Wealth Management.
Gatesman has also been retained as the lead agency by Array Technologies. Based in Phoenix, Array is the leading global provider of utility-scale solar tracker technology. Gatesman will re-brand and provide full marketing communications services for the company after a recent acquisition that positions it as the largest solar tracker provider in the world. Support will include research, branding, marketing intelligence, performance media, creative and connections planning.
“Marketing in today’s world is complex and multifaceted and Gatesman has proven their ability to deliver success against the aggressive goals that lie ahead. We’re very excited with our partnership,” said Erica Brinker, Chief Commercial Officer of Array Technologies, Inc.
Joining an exclusive list of preferred agencies, Gatesman has also been named a partner agency for Honeywell, a Fortune 100 company that delivers aerospace product solutions, control technologies for buildings as well as performance materials globally. The team will support Honeywell with marketing intelligence, performance media, creative, and connective planning solutions.
Conair Group, a leading global leader and provider of auxiliary equipment solutions to plastics processors, has tasked Gatesman with market analysis to position its brand for continued success as it experiences rapid growth in the category. Future work will include research, branding, creative, performance media, and overall connections planning.
Incline Equity Partners, a Pittsburgh-based private equity firm investing in manufacturing, distribution and business services companies, tapped Gatesman to lead its social and content marketing efforts, with a heavy focus in social media support—both organic and paid. The agency will lean heavily into its growing in-house content studio for the partnership, which is rooted in a video-first strategy.
Last, but certainly not least, Gatesman was also retained as lead agency for Las Vegas Athletic Clubs, which operates multiple large fitness facilities throughout Southern Nevada, and will flex its marketing intelligence, performance media and strategic planning capabilities for the organization.
“We are excited to kick off 2022 with such momentum,” said Shannon Baker, president, Gatesman. “It’s rare that we approach anything as a single-discipline effort, and that’s intentional. We know our clients are best served by an integrated approach that brings the smart thinking from all our talented, award-winning teams. We’re poised for an exciting year ahead putting that approach into practice for all of our new partners.”
With offices in Pittsburgh and Chicago, Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017