Before outlining a social strategy, we first aligned on dedicated content pillars that connect back to the Institute’s vision, mission and values. Those pillars center around the Institute’s role as an inclusivity pioneer, their research-based approach, the life-changing impact they make within the entertainment and media industry, and the Institute’s determination to build a better world. With these content pillars in place, we were well-positioned to outline compelling social content that fit within GDI’s key focus areas.
We incorporated GDI’s vibrant rebrand into new social templates, letterhead, business cards and more. In building out designs, we focused on creating graphics that were visually interesting and engaging, but also digestible enough so that the main focus–research findings and widespread impact–was easy to understand in bite-sized graphics. We leveraged the vibrant colors in GDI’s new palette, applying them to graphs and charts to highlight data and as accents in collage style images to draw the eye and create a high energy, pop art style throughout.
On launch day, we debuted the new branding with a refresh of all social media pages, including an Instagram grid takeover and a press release announcing the kick-off of GDI’s 20th anniversary celebration.
In less than a month since launching, rebranded social content was well-received by social followers, and strong press release pickup via the wire helped broaden our reach beyond social.
Gatesman VP, Director of Public Relations & Social Media, Beth Thompson, and Designer, Molly Mykich, with Geena Davis at Steel City Con in Pittsburgh, PA
