Data usage should be central to every marketing strategy today. Our team's mission is to help our clients connect and foster a data ecosystem that allows for better data-based decisions. This includes: 1. better research and insight into who the target audience is and what they need using user experience, web analytics, SEO and customer segmentation methodology. 2. a clear measurement strategy that helps prove and achieve ROI where we develop KPIs (key performance indicators), forecast plans, implement web tracking using Google Tag Manager, set up a reporting database and customize dashboards. 3. enhance audience targeting and optimize campaigns accordingly with CRM and list management, A/B testing, reporting & insights as well as media mix modeling.
Jenn Miller is SVP, Director of Marketing Intelligence and Innovation at Gatesman, where she leads the agency’s evolution at the intersection of data, technology, and creativity. A digital-native with nearly 20 years of experience, Jenn transforms complex data into strategic foresight that drives measurable growth. Her work advances AI-powered insights, predictive analytics, and modern measurement frameworks that unlock competitive advantage.
Her expertise spans the full marketing intelligence and digital transformation landscape:
- Data Intelligence & Analytics: KPI frameworks, tracking architecture, data pipelines, governance, dashboards, MMM, attribution, and journey analytics
- Campaign Strategy & Optimization: audience segmentation, omnichannel planning, campaign forecasting, CRO, and performance benchmarking
- Website & Digital Experience: SEO audits, UX optimization, personalization, A/B testing, tagging strategy, and analytics infrastructure
- MarTech & CRM: first-party data strategy, predictive modeling, lifecycle automation, CRM consulting, and pipeline analytics
- Innovation & AI: applied AI strategy, responsible adoption, AI-powered workflows, pilot-to-production initiatives, and emerging technology roadmaps
Jenn has delivered these capabilities for leading organizations across industries, including PNC Bank, HSBC, and CFA Institute; Michigan Ross and Rochester Institute of Technology; Northwell Health and Carestream Dental; American Eagle and Aerie; and FedEx and British Airways—spanning financial services, education, healthcare, retail, and transportation.
At Gatesman, Jenn leads a high-performing team of analysts, data scientists, and innovation strategists, building a culture of curiosity, rigor, and experimentation. She holds an M.S. in Applied Mathematics from Michigan State University and a B.S. in Mathematics and Computer Science from Clarion University. Outside of work, Jenn channels her creative and technical energy into programming synchronized holiday light displays, earning her the unofficial title of Clark Griswold’s seasonal rival.
