Latest talent moves bring fresh energy to advertising agency’s Marketing Intelligence and Creative teams
PITTSBURGH — Dec. 4, 2025 — Gatesman continues to drive growth for its integrated team with the promotion of John McCulloch to Manager, Ad Operations and Performance Analytics, and the addition of James Key as Art Director.
“John and James both have the ideal mix of curiosity, passion and skilled expertise that makes our team stand out, ultimately driving smarter solutions for our clients,” said Shannon Baker, President, Gatesman. “Together, they strengthen our ability to deliver integrated ideas and solutions that not only exceed client KPIs, but remind us why we do what we do.”
Promotion News:
Since joining Gatesman nearly four years ago, John McCulloch hasbecome a cornerstone of the agency’s Marketing Intelligence and Innovation team. Known for his blend of deep technical expertise and contagious positivity, he has mastered complex processes and developed smarter systems for tracking and measurement that ensure campaigns run seamlessly.
John’s ability to wrangle data and uncover insights has helped clients like USG and Pace Suburban Bus operate with sharper precision. From building advanced Tableau dashboards to integrating CRM systems and refining SEO performance, he consistently approaches every challenge with curiosity and creativity. His humor and heart have also made him a valued teammate whose energy elevates every project he touches.
“Beyond his technical skill, John’s energy and heart are what make him truly special,” said Jenn Miller, SVP, Director of Marketing Intelligence and Innovation. “His curiosity, positivity and humor make every meeting, every day and every project more enjoyable.”
New Creative Talent:
Gatesman’s new addition James Key joins the creative team with a decade of experience as a graphic artist and retoucher in the photography industry, along with an eye for thoughtful design honed at The Creative Circus in Atlanta. Now in their third year as an Art Director, James has produced work for brands including Cheddar's Scratch Kitchen, Goodwill and Odor-Eaters.
“The energy James has brought to our creative team is already palpable,” said John Gatesman, CEO. “You can see the impact made to the work and the natural instinct for bold visual storytelling and level of craftsmanship. We’re thrilled to have James on board and excited for what this will unlock for our clients.”
For more information or to explore advertising job opportunities, please visit gatesmanagency.com or keep up with #TeamGatesman on LinkedIn, Instagram, Facebook or X, formerly Twitter.
About Gatesman:
With offices in Pittsburgh and Chicago, Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017.
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