PITTSBURGH – DECEMBER 20, 2023 – Gatesman is closing out 2023 with a series of big wins, securing three new business contracts and expanding services with a key client in Q4. Growing its diverse client portfolio, Gatesman adds Beard Equipment Co., the University of Arkansas and a major national logistics company to its roster while also strengthening its relationship with industry-leading manufacturer of building products and innovative solutions USG Corporation.
“These wins are a testament to the unwavering passion and smarts of our team to deliver better thinking and faster outcomes for our clients,” said John Gatesman, CEO, Gatesman. “In today’s business environment, companies are under intense pressure to prove return on marketing spend, and we’re proud of the trust placed in us to ensure every dollar delivers impact for their brands.”
Beard Equipment Co., a third-generation John Deere Construction & Forestry dealer with a large footprint in the southeastern United States, has tapped Gatesman to help promote a unified culture within its newly expanded footprint and the recent acquisition of Greenville Turf & Tractor. Gatesman is initially helping to shape vision, mission and value statements for the organization, and is developing plans to roll out additional aspects of an identity refresh.
“Gatesman’s strategic approach to identify our foundational brand positioning stood out from the rest,” said Smith Wyckoff, Marketing Director of Beard Equipment Co. “The team has proven their ability to identify core differentiators while building upon our company’s heritage of family values, a balance that helps us elevate and distinguish our brand while solidifying our culture.”
Gatesman was also named PR agency of record for a leading coast-to-coast intermodal logistics provider. Supporting its robust growth and acquisition strategy, as well as the company’s resilience during an uncertain market, the agency’s PR practice will execute a dedicated public relations strategy to increase the organization’s visibility, positive perception, thought leadership, media attention and SEO rankings.
Following a competitive RFP process, Gatesman has been named a partner agency for the University of Arkansas’s Online Degree programs and Workforce and Professional Development programs. The team will support the University of Arkansas with marketing strategy, creative development, content development, performance marketing and analytics.
Gatesman is also proud to strengthen its relationship with USG Corporation. Gatesman will continue to support USG’s Gypsum business with creative and social media support while also taking on performance media for both the Gypsum and Ceilings divisions.
These three new business wins and expanded client growth come on the heels of the recent announcement that Gatesman was named social media agency of record for global change agent The Geena Davis Institute in Gender in Media.
“We have experienced big wins in 2023, and the recent traction we have been gaining will allow us to kick off 2024 from a position of strength,” said Shannon Baker, president, Gatesman. “The unwavering dedication of our talented team and the trust our clients place in our innovative approach enable us to deliver on our commitment to excellence to create award-winning and impactful work.”
With offices in Pittsburgh and Chicago, Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017.